Une histoire de passion et de performance
For more than 25 years, Exel Motor® has been developing engine additives in France that are tested, certified and recognized for their effectiveness on the road and on the track.
OUR COMMITMENTS
Think Excellence, think Efficiency, think Savings, think EXEL MOTOR®
Performance & efficiency
Exel Motor® additives optimize combustion, reduce internal friction, and limit deposits. The result: a more responsive engine, smoother driving, and controlled fuel consumption, without compromising reliability.
Quality & transparency
Formulas designed and manufactured in France, tested by a bailiff and verified in an independent laboratory. Clear traceability, technical data sheets available: you know exactly what you're putting in your engines.
Mechanical support
Exel Motor® supports garages, workshops and vehicle preparation specialists with easy-to-apply solutions, responsive technical support and products designed to extend the work of automotive professionals.
The story of Exel Motor®
A brand born on the track, dedicated to demanding engines.
For more than 25 years, Exel Motor® has been developing additives in France from the world of competition for everyday engines: controlled power, long-lasting protection, technical requirements at every stage.
Histoire Exel Motor®
De la compétition à l’innovation
Parcourez les dates clés pour découvrir l’évolution d’Exel Motor® sans alourdir la page.
The pilot & the track
The origin ofExel Motor®First and foremost, there is a pilot.
Pierre-César Baroni, A passionate mechanic and performance enthusiast, he has spent much of his life on the racetrack. Through his racing career, he has observed the effects of engine wear, deposits, and increased fuel consumption resulting from incomplete combustion. This hands-on experience, gained at the heart of competition, has instilled in him a conviction: it is possible to improve performance while reducing the impact on the engine and the environment.
It is from this pragmatic and passionate vision that the idea of a new generation engine additive was born,designed not to mask the symptoms, but to act in depth on the mechanical functioning.
The creation of Exel Motor®
Drawing on his years of experimentation and surrounded by experts in chemical engineering, Pierre-César Baroni founded Exel Motor® with a clear objective: to provide professionals and individuals with a reliable, measurable and sustainable solution for maintaining and regenerating their engines.
Manufactured and packaged in France, Exel Motor® additives are distinguished by a rigorous scientific approach, validated by a bailiff and proven on more than 2.5 million vehicles — petrol, diesel, racing or classic engines.
Each formula is tested according to a precise protocol to guarantee less consumption, less wear and more performance, without compromising on reliability.
A vision focused on innovation
Today, Exel Motor® is entering a new phase of development.
The company, with 25 years of expertise, is undergoing a strategic acquisition by a French group renowned for its automotive innovation. This transition reflects a shared commitment : to accelerate research, strengthen production capacity, and expand the product range for garages, professional fleets, and individuals.
Without denying its DNA, Exel Motor® retains what has always been its strength: French quality, technical transparency, and a constant commitment to automotive professionals. A new era is dawning, driven by the same requirement: to offer cleaner, more efficient, and more durable engines.
1973
Débuts de Pierre-César Baroni en compétition
Pierre-César Baroni, fondateur d’Exel Motor, effectue ses premiers pas en compétition automobile. Il se retrouve au volant de l’inoubliable “Gord”, la fabuleuse R8 Gordini.
1992
Pierre-César Baroni proche du graal
Fort d’une saison réussie, Pierre-César Baroni termine à la seconde place du Champion d’Europe des Rallyes.
1993
Pierre-César Baroni remporte le championnat d’Europe des rallyes !
Après plusieurs victoires, il décroche le graal et s’adjuge le titre de Champion d’Europe des Rallyes au volant d’une Lancia HF Integrale. Durant cette saison Pierre-César remportera notamment le Rallye de Grasse, d’Antibes et du Var.
1995
Naissance d’Exel Motor
Pierre César Baroni fonde Exel Motor, une société ayant pour but de développer des produits d’entretien automobiles, spécifiquement des additifs carburant. Fruit de son expérience de pilote de compétition automobile, chaque produit de la société répondra à des besoins spécifiques.
2000
Développement Racing d’Exel Motor
Création d’une entreprise de location de voitures de compétition (Mitsubishi Lancer EVO en Rallye) qui a permis de développer les formules Racing d’ExelMotor.
2010
Pierre-César Baroni se consacre exclusivement à Exel Motor
Après plus de deux décennies en rallyes et un titre de Champion d’Europe en 1993, Le fondateur d’Exel Motor décide de se consacrer entièrement à sa société et apporte son expérience et son savoir-faire dans ce produit unique.
When Exel Motor® expertise meets real-world evidence
Exel Motor® is not a marketing promise, but a true story: that of a former racing driver, French engineers, and thousands of engines tested on the road, in the workshop, and on the track. Reduced fuel consumption, internal cleanliness, and longevity: our high-performance additives have convinced professionals and the press alike, who recognize their measurable effectiveness and their technical rigor.
“This former pilot has a very simple idea to reduce your vehicle's fuel consumption.”
